If you are in the business of B2B leads in order to make your daily bread, then you are most likely using Facebook. However, you may or may not be aware of the nuances of using the system to your maximum benefit. Because Facebook is undoubtedly one of the most competitive marketplaces on the Internet, you must be extremely careful to create a streamlined pipeline from ad to conversion.
Here are three of the top reasons that your Facebook ads are not converting into sales.
1.) You are not making of the targeting features on Facebook.
Facebook has over 1.5 billion users around the world, and it is still growing. You do not need to engage all of these 1.5 billion users in order to turn a profit or run a successful business. As a matter of fact, this should not even be in your wheelhouse. More exposure does not always mean higher profitability.
Most successful businesses begin their Facebook ad targeting programs by making an educated guess as to the preferred keywords and the demographics of their targeted audience. However, the real power of Facebook is that its analytics (called Insights) will allow you to quickly hone in on the people who are truly engaging with your content without having to gather data piece by piece. Take advantage of the free resources that you get with every Facebook like page. You do not even have to delve into any of the paid options for Facebook in order to create a much more effective second and third round of ad targeting.
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