The Pacific Northwest has long welcomed visitors and residents alike. People are drawn to this great region of the world for many reasons. Many love the area's mild climate, lush hills and the chance to explore nature for most of the year. Others come here for economic opportunity.
Those who live here know that Seattle can be a great place to discover in your spare time. Many residents like myself have spent time finding fun places to visit that are off the beaten path from the usual parade of standard tourist sites. Here are a few of my true favorites.
One of the most bizarre is the Post Alley Gum Wall. This is a wall covered in gum. It's adjacent to the world famous Pike Place Market where you can sample all kinds of local delicacies such as smoked salmon made from freshly caught salmon, crab legs from pristine area waters and our famous Washington state cherries. Thousands of visitors and locals (myself included) have left a piece of gum here. So after you're done filling your basket with our finest seafood and our glorious produce, grab a stick of gum and stick right on the wall so there will always be a part of you left here.
The wall is right where you can take a fun Market Ghost Tour. While I have yet to spot a ghost myself, several of my friends swear they've seen at least one. The ghost tour begins at the gum wall and focuses closely on the parts of the city that deal with death. This is the perfect place to celebrate Halloween if you happen to be here then. You can expect to see all kinds of little known spooky places during the tour like the city's first mortuary and several cemeteries. Bring a camera and see if you can capture a spirit hiding somewhere.
...continue reading "Unique & Unusual Places To Visit In Seattle"
The Apple Watch is a fun little trinket that will impress your friends and make members of the opposite gender swoon. It also starts at $349 and requires that you have an iPhone 5 or later on your person if you wants its features to work. So is the Apple Watch a cutting edge device worth investing in? Or is it a piece of new technology that you'd do better to avoid?
For most, I'd wager that the difference between "overpriced" and "absolute necessity" will lie in the product's functionality, so I wanted to keep my review focused on my favorite features of the Apple Watch.
The Digital Crown
If you've used a smart watch before, you probably struggled with navigation and having enough input options to really take advantage of features. That's where the "digital crown" design feature comes into play. This is the knob on the right of the Apple Watch that lets you zoom in, return to the previous menu, and otherwise navigate with ease.
...continue reading "My Feature-Focused Review Of The Apple Watch"
If you are in the business of B2B leads in order to make your daily bread, then you are most likely using Facebook. However, you may or may not be aware of the nuances of using the system to your maximum benefit. Because Facebook is undoubtedly one of the most competitive marketplaces on the Internet, you must be extremely careful to create a streamlined pipeline from ad to conversion.
Here are three of the top reasons that your Facebook ads are not converting into sales.
1.) You are not making of the targeting features on Facebook.
Facebook has over 1.5 billion users around the world, and it is still growing. You do not need to engage all of these 1.5 billion users in order to turn a profit or run a successful business. As a matter of fact, this should not even be in your wheelhouse. More exposure does not always mean higher profitability.
Most successful businesses begin their Facebook ad targeting programs by making an educated guess as to the preferred keywords and the demographics of their targeted audience. However, the real power of Facebook is that its analytics (called Insights) will allow you to quickly hone in on the people who are truly engaging with your content without having to gather data piece by piece. Take advantage of the free resources that you get with every Facebook like page. You do not even have to delve into any of the paid options for Facebook in order to create a much more effective second and third round of ad targeting.
...continue reading "Why Your Facebook Ads Do Not Convert"